Why business cards are still important 2023

In a modern digital age, the thought of business cards might seem a little outdated. After all, you can just send someone your contact info from your mobile phone! Or there are many ways to track them down on social media!

The reality is that business cards are still highly relevant in 2023 and for some solid reasons.

Here’s why business cards are still important 2023.  

Business cards are just easy to utilise

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One of the most obvious reasons why business cards are still important 2023, is if you are face to face, there is nothing simpler than handing over your business card. It takes just seconds, and it is 100% reliable…there is no ending up in a junk inbox or getting lost in cyber space here! Whilst sending your contact details from your phone might sound like the fastest way to add contacts, when you think about it, it is not as efficient as handing over a business card when you are face to face. The simplest things are usually the most effective! And this is a strong reason why business cards are still important 2023.

Business cards are more personal

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With the ability to add some design flare and promote your branding a little bit more than a digital contact, you can make your business cards a very personal item, rather then just texting someone your number. A personal touch in this day and age for all kinds of marketing goes a very long way, and handing over a quality designed and printed business card, can really make that personal connection.

Did you know that business cards are a must in some parts of the world?

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In some areas of the world such as Australia, some may wonder if a business card is still relevant, but in other areas of the globe, they are vitally important. An example of this is, if you do to somewhere such as Hong Kong, you will be given a business card by every single contact and if you do not provide one in return, you will 100% loose the client.

Somthing that should not come as much of a surprise, is that a quality business card is seen as an important marker of the quality of a business, and how you run your business, in places such as Japan.

Business cards are a simple way of marketing

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Why business cards are still important 2023, and any other year for that matter…Well, business cards are still extremely relevant, and always will be for another simple reason – they are targeted. Not only do they contain important contact information, but they can also give a snapshot into your business and what you do/services you offer. If someone asks what you do, handing them a business card is a good and simple way to show them.

Also, with the rise of QR codes, a business card is a great place to add one of these that points to your website, so the recipient of the card can scan the QR code and instantly be directed to your website that contains further info they may seek. Create your own QR code instantly here.

They can be passed on to other clients

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Referrals are excellent for any business but getting them isn’t always that easy. One of the simplest ways is to give your contacts a supply of your business cards and ask them to hand them to their customers where relevant. You can even give them special referral codes or QR codes if there’s a financial incentive for referring new customers to you…win, win!

It’s a great idea to make connections with businesses that have the same target customers as you, and offer to keep a supply of their business cards in return for them doing the same.  

If you’re a sport coach, for example, you might make an arrangement with a personal trainer, or if you’re a photographer, make sure all the local wedding planners have a supply of your cards ready to hand out. 

Business cards give an instant first impression

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A high quality business card that is professionally designed and printed, has the ability to create a positive first impression with any recipient/potential client that gets one handed to them. At Inknition, we offer design and printing services for business cards, and many other types of business stationery.

Dont use your existing poorly designed and printed business cards! This will most likely being do more harm than good. Make the most of this tried and tested rock solid marketing approach, and utilise our experienced design and print team today. Contact us now!

Visit our website today for further information on business cards, and find out more even info why business cards are still important.